The Facebook meaning of “friends” has long been understood to have a different depth compared to friendship grown in a traditional way. More than once have we accepted a request from someone we met at a conference two years ago or once at a cocktail party who somewhere down the line, we forgot who they are and how they look like. Now, may we present an iPhone game that rewards players for knowing their friends.

WHOlah, a free and highly addictive iPhone game, tests how well you know your friends by challenging players to recognize as many of their friends’ profile pictures as they can in 60 seconds.

In partnership with the global no 2 retailer, Carrefour Malaysia and Visa, players who successfully score high win real prizes they can share with friends, ranging from Twisties to Ferrero Rocher.

The game pulls the names and profile photos of friends from Facebook and flashes them on screen with three potential names of friends. Players gain points by successfully guessing their friend’s names. They also receive a variety of badges depending on the playing behavior, such as “Early Riser” for playing early in the day.

Carrefour Malaysia commissioned the game from Tandemic, a firm that builds communities and social movements, for a season of promotion around friendship.

“We are very excited at the prospect of forming new relationships on the digital platform with innovative approaches. This is a natural progression of retail to be a part of the customers’ life”.,” said Ngai Yuen Low, Marketing and Communications Director at Carrefour Malaysia, “We are exploring innovative approaches to reach out to highly social and youthful markets.”

Real prizes can only be redeemed at Carrefour Malaysia. Customers can redeem the prizes by showing the game redemption screen at the customer service counter and then making a purchase with their Visa Debit.

The application is free on the App Store at http://bit.Ly/wholah. More on the application’s terms and conditions can be read at www.carrefour.com.my/wholah

About Carrefour

Carrefour is the pioneer developer of the “hypermarket” concept. It is one of the world’s most successful hypermarket chains with more than 15,430 stores in 31 countries around the world. Carrefour Malaysia, operated by locally incorporated Magnificient Diagraph Sdn Bhd was first set up in 1994 with twenty five (26) outlets throughout West Malaysia.

We help organizations build social movements.

Tandemic is a firm that builds social movements by organizing communities around causes using social media and on-ground events.

We provide strategy, training, and execution for campaigns and technology that organize people – customers, potential customers, influencers – into communities and engages them in causes they care about.

The causes we work on range from innovation to social entrepreneurship, travel, and gender equity.

Who we work with

Partners & Supporters

Clients

No one wants to read the latest press releases from Acme Bank on Twitter. But mothers and fathers might be passionate about educating their children on financial literacy. An airline might get a traffic spike from a viral video, but how does it sustain that traffic?

We believe the answer is about engaging people in causes. We wrap social causes around organizations to create a meaningful connection and a stronger bond between current and potential customers as well as digital influencers.

We help build these social movements by identifying what we call “natural communities” and engaging them both online and offline in a cause they care about, connecting them to each other, and giving them something to work towards.

Build something meaningful for the people you want to connect with.

Tandemic is a full-service social movement consultancy providing for strategy, training, execution, and technology development.

 

Listening

• Social media audit
• Measuring customer engagement and sentiment
• Detecting influencers in the industry, customer base
• Benchmarking against competitors
• Identifying natural interest groups within the customer base

Managing presence and customer service

• Managing presence on key social media channels, including blogs, email, Facebook, Youtube, Twitter, Foursquare and relevant niche social networks.
• Blogger and other social media relations
• Providing customer service and responses to inquiries
• Providing training and setting up systems and processes for social media presence management

Executing campaigns

• Comprehensive services in executing social media campaigns
• Developing strategy and content for specific social media campaigns
• Development of customized social media applications for desktop and mobile
• Social media-related event management

Do you use your powers for good or for awesome? We’re looking for the world’s greatest people to do awesome at Tandemic.

Tandemic is an exciting, fun, and demanding place to work. Everyone regardless of position has opportunities for deep learning and taking on leadership roles by taking part and providing input on the design of projects, liaising with clients, and recommending new ones. All of our staff spend a portion of their time on interesting and relevant side or “labs” projects.

Sound interesting? Register your interest now! Do you have friends who might be interested? You can also recommend them here.

 
Current Opportunities
Event Coordinator
Project Coordinator
Media Relations Intern

For more information, contact Kal Joffres at kal@tandemic.com.