What we do

We help organizations build social movements.

Tandemic is a firm that builds social movements by organizing communities around causes using social media and on-ground events.

We provide strategy, training, and execution for campaigns and technology that organize people – customers, potential customers, influencers – into communities and engages them in causes they care about.

The causes we work on range from innovation to social entrepreneurship, travel, and gender equity.

Who we work with

Partners & Supporters

Clients

How we do it

No one wants to read the latest press releases from Acme Bank on Twitter. But mothers and fathers might be passionate about educating their children on financial literacy. An airline might get a traffic spike from a viral video, but how does it sustain that traffic?

We believe the answer is about engaging people in causes. We wrap social causes around organizations to create a meaningful connection and a stronger bond between current and potential customers as well as digital influencers.

We help build these social movements by identifying what we call “natural communities” and engaging them both online and offline in a cause they care about, connecting them to each other, and giving them something to work towards.

Build something meaningful for the people you want to connect with.

Services

Tandemic is a full-service social movement consultancy providing for strategy, training, execution, and technology development.

 

Listening

• Social media audit
• Measuring customer engagement and sentiment
• Detecting influencers in the industry, customer base
• Benchmarking against competitors
• Identifying natural interest groups within the customer base

Managing presence and customer service

• Managing presence on key social media channels, including blogs, email, Facebook, Youtube, Twitter, Foursquare and relevant niche social networks.
• Blogger and other social media relations
• Providing customer service and responses to inquiries
• Providing training and setting up systems and processes for social media presence management

Executing campaigns

• Comprehensive services in executing social media campaigns
• Developing strategy and content for specific social media campaigns
• Development of customized social media applications for desktop and mobile
• Social media-related event management

Harinder Singh

Harinder is a social media evangelist and digital forensics analyst. His work focuses on location-based social media services, such as FourSquare. Harinder leads and is connected to a variety of social media communities in Malaysia. He has been assigned a Super User by Foursquare, providing him administrative privileges over Foursquare in Malaysia. He leads 4SQKL, Kuala Lumpur’s Foursquare advocacy group connecting users and businesses to location-based social media. Harinder is also part of the Social Media Clubs Kuala Lumpur and Penang, which advocate social media for business and organize monthly discussion panels with thought leaders in social media.

Previously, Harinder managed OffGamers’ social media department, monitoring online presence, community development, and executing social media campaigns. Previous to his work with the social media department, Harinder was a fraud analyst handling with OffGamers. He worked closely with Royal Malaysian Police on a number of cyber-crime issues locally and internationally.

harinder@tandemic.com

Careers

Do you use your powers for good or for awesome? We’re looking for the world’s greatest people to do awesome at Tandemic.

Tandemic is an exciting, fun, and demanding place to work. Everyone regardless of position has opportunities for deep learning and taking on leadership roles by taking part and providing input on the design of projects, liaising with clients, and recommending new ones. All of our staff spend a portion of their time on interesting and relevant side or “labs” projects.

Sound interesting? Register your interest now! Do you have friends who might be interested? You can also recommend them here.

 
Current Opportunities
Event Coordinator
Project Coordinator
Media Relations Intern

For more information, contact Kal Joffres at kal@tandemic.com.

For : Redbag Productions / Pete Teo

The 15Malaysia campaign attracted 10 million views and over 100,000 Facebook fans.

15Malaysia is a short film project consisting of 15 short films featuring the unique perspectives of Malaysian filmmakers on the Malaysian condition. The films deal with a variety of social and political issues, some in a humorous tone and others more seriously. The films feature some of the best-known faces in the country, including actors, musicians, and politicians.

15Malaysia was executed as month-long social media campaign, building viewer anticipation. The campaign delivered 10 million video views, half a million video downloads, and countless interactions within a community echoing the various messages the videos carried.

The campaign opened the gates to a number of amateur videographers to produce their own “15Malaysia” films on issues they felt strongly. After moderating thousands of entries, the 15Malaysia campaign embraced 107 more videos.

The Weekend Movement is a community of people that builds innovative solutions to real-world problems over the course of weekend prototyping sessions — the largest of its kind in Malaysia. The Weekend Movement brings together talented makers and doers across a variety of disciplines at intensive weekend incubators that aim to help people bring great ideas to life.

 

 
These Weekend programmes are designed to help founders concretise “first steps” in building enterprises and new business lines by getting them from idea stage into rapid product and business model prototyping. The sessions are done in an action-oriented and collaborative with an interdisciplinary group including designers, business people, and software developers. The movement includes a number of specialised weekend programs catering to different innovators, including Makeweekends (multidisciplinary), Hackweekends (programmers), Changeweekends (creatives and nonprofits).

  

Nine weekends have been run with nearly 1300 participants. Weekends are supported by the National Innovation Agency, the Multimedia Development Corporation, and a variety of corporate partners including Microsoft and the New Straits Times.

Prominent graduates include the winner of Digi’s Innovation television show, WorkPad, a crowdsourcing platform which has received RM 1 million in investment, and Malaysia Crime (a national crime tracking tool).

www.weekend.my